Museums and Social Media

Having run social media for a number of arts and cultural organisations, I am fascinated with how museums use social media to engage with their community, rather than just broadcast what they have on to an audience. Inspired by educational museum YouTube channels such as The Brain Scoop and The British Museum, I am making videos inspired by various artefacts in cultural collections here in Australia. Below are just a couple, but you can find the entire playlist here.

While interning at The Gold Museum in Ballarat I took over their Twitter account for a tour of their temporary exhibition Wonderful Things, which you can read here:

You can also click here to see a tour I did on Twitter of The Gold Museum about 6 months before becoming an intern: or here to read a live twitter thread I published from Indigo Holcombe-James’ talk on Museums and Social Media from Victoran Collections 2018

If you’re an cultural organisation who would like to discuss a video, or any kind of social media campaign, get in touch!

This video is Dame Edna Everage Spidercake Challenge. I was challenged by the National Film and Sound Archive to attempt to recreate Dame Edna’s cake from a 1970s photo they shared on twitter.

This video was added to their online Dame Edna collection  and it and it’s educational second part Dame Edna Everage history time, possums! (below) were both taken into the permanent collection. June 2018.



This video, Actual Viking Bread, inspired by a recipe found in the Melbourne Museum’s recent Vikings exhibition. It was shared by the Melbourne Museum on their twitter page. April 2018

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